Photo Ad for Ribbon Products, ca. 1950s
This file appears in: Marketing 3M & Its Products: Creating the Image, Telling the World
When 3M developed non-woven "Sasheen," "Lacelon," and "Decorette" ribbons after World War II, it introduced these products to a new retail market. Print ads in women's magazines, attractive store displays, and instructions folders for bow-tying were all part of the campaign.
This file appears in: Marketing 3M & Its Products: Creating the Image, Telling the World
Marketing 3M & Its Products: Creating the Image, Telling the World
3M promoted its products to a wide variety of markets and used many methods.