Photo Ad for Ribbon Products, ca. 1950s


This file appears in: Marketing 3M & Its Products
Photo Ad for Ribbon Products, ca. 1950s

When 3M developed non-woven "Sasheen," "Lacelon," and "Decorette" ribbons after World War II, it introduced these products to a new retail market. Print ads in women's magazines, attractive store displays, and instructions folders for bow-tying were all part of the campaign.


This file appears in: Marketing 3M & Its Products